Delivery: feeds, URLs & exports

Creating 10,000 videos is half the product. Nobody wants to download 10,000 MP4s and hand-insert them into an ad server — so every variant is addressable: fetchable by feeds, by URL, by API, and by export.

Hosted supplemental feeds (the 5-minute ad-platform setup)

The primary delivery is a hosted supplemental feed that joins your existing product feed by id and adds one thing: the video link.

• Your Merchant Center / Commerce Manager feed, price and availability pipeline, and app integrations stay completely untouched.
• Setup is adding ONE data source in the platform pointing at your Wavemaker feed URL. Removal is deleting it — only the videos go away.
• Per-platform formats are handled for you: Google supplemental feed (video_link), Meta supplementary feed (video), TikTok and Pinterest catalog feeds.
• Feed URLs carry an unguessable token — public (platforms must fetch them) but not enumerable.
• Optional custom_label columns carry segment/context mapping for targeted variants.

Every video in a feed is checked against the platform’s spec before it can publish — duration windows, resolution floors, file-size ceilings, aspect ratios, and Google’s no-black-bars rule.

The Creative Delivery Network — the URL is the API

Any system that knows your SKU can construct the URL of that SKU’s video, with zero lookups and zero exports:

https://cdn.wavemakr.com/dco/{org}/{campaign}/{SKU}.mp4
https://cdn.wavemakr.com/dco/{org}/{campaign}/{SKU}.mp4?ar=9x16&locale=en-US&seg=affluent
https://cdn.wavemakr.com/dco/{org}/{campaign}/{SKU}.v3.mp4   ← immutable, versioned

• Latest pointer — always serves the current approved version. For ad servers, CMSs, landing pages, email tools.
• Versioned URLs — immutable forever; what the hosted feeds embed (platforms require video URLs never be reused for different content, and they cache by URL — a refresh updates the feed row to v4).
• A published resolution ladder — a request for an unknown segment/locale/AR falls back deterministically: exact match → campaign default segment → default locale → default aspect ratio → campaign hero video (or 404, your choice). Out-of-stock behavior is configurable: 404, serve last-good, or fall back to the hero. Every resolution is logged, so delivery is debuggable.
• Poster frames at sibling .jpg URLs; only approved variants ever serve on public URLs.

Machine surfaces

• Manifest API — GET /api/v1/dco/campaigns/{id}/manifest returns every variant with its versioned URL, dimensions, duration, aspect ratio, file hash, and status. The programmatic trafficking sheet.
• Webhooks — dco.variant.updated signed events, so ad-ops automation syncs deltas instead of re-downloading catalogs.
• Trafficking manifest export — CSV + JSON, one row per file with all dimension values, intended-audience labels, duration, AR, and hash — ready for ad-ops handoff.
• VAST endpoint (programmatic/CTV) — a per-variant VAST 4.x tag with a version-stamped Universal Ad ID, so media buyers can traffic per-SKU creative into any ad server or CTV pipeline by pasting a URL template.

Marketplace listing exports & downloads

For sellers who don’t run catalog ads:

• Etsy listing videos — the same variant rendered to Etsy’s listing spec: 5–15s, square 1080px, silent (Etsy strips audio — spoken content moves to text overlays), under 100MB. The short cut is designed (the template declares which scenes compose it), never a mid-scene chop.
• Social cuts — 9:16 and 1:1 derivatives for Reels/TikTok organic and boosted posts.
• Direct downloads & ZIP — always available; just never required.
• PDP embed snippet — put each product’s video on its own product page, keyed by the page’s SKU.