Performance Ads
Problem Solution Split
Classic problem/solution split for direct-response offers.
Applies to: Ad copy
Example brief
Create with this style →
Use when the brief contrasts a painful before-state with a clear product fix. Keep pain relatable and solution specific.
Opens the Wavemaker composer with this style pre-selected.
More Performance Ads styles
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Dark Hustle Authority (Talking Head) Authority-building talking-head ads for coaches, consultants, and B2B. -
Emotional Before-After Story Transformation before/after stories for wellness, fitness, and skincare. -
Urgent Direct-Response Offer Flash-sale urgency ads with countdown and FOMO. -
Video Thumbnail Hook YouTube-style thumbnail hooks; excludes Google/LinkedIn (fake play button). -
Testimonial Spotlight Social-proof testimonial ads with quote bubble and star rating. -
Flash Sale Scarcity High-urgency flash sale ads with countdown dominance.